Team
Sander Vessies
CEO - Co-founder
Sander is an experienced tech-entrepreneur with core expertises in marketing, growth strategies and management. He is former CMO and co-owner at Symbaloo. This bookmark management tool grew from scratch to 11 Million users worldwide in 10 years while Sander was leading the marketing team.
Erik Zeilinga
CMO - Co-founder
Erik is a marketing specialist with a broad skillset ranging from design to analytics, accountmanagement to reputation building. 14 years experience in advertising industry with an advertisers, networks and publishers perspective. At a young age he founded an internet company selling design & CMS systems. Erik moved to another part of our country for family reasons, and has stopped his day-to-day activities since mid-2025.
Coen Baars
CTO - Co-founder
Creative, hands-on tech leader with 20 years of experience building and scaling consumer products. He is former Head of Product and co-owner at Symbaloo where he worked together with Sander for 10 years.
Brian McGuigan
CRO
Brian leads Giftomatic’s commercial growth strategy, focused on increasing partner revenue, improving merchant performance, and expanding international opportunities. As CRO, he works closely with affiliate networks, retailers, and strategic partners to optimise commissions, unlock new revenue streams, and strengthen Giftomatic’s position as the monetization engine for digital gift cards.
Arian Stolwijk
Head of engineering
Arian is a full stack software engineer, he’s the creator of many brilliant features and algorithms that contribute to the success of Giftomatic.
Steven Teunissen
Head of Partnerships & growth
As Head of Partnerships & Growth, Steven’s focus is twofold: bringing on new partners and deepening the value we deliver to existing ones – results that compound over time.
Sergey Kramp
Developer
Sergey is a full stack developer at Giftomatic. He started early 2025 in our team and is a valued team member. He built the front-end of our latest innovation (2025) Smart Search box.
Robin Kooij
Digital Marketing Strategist
Andrea González
UX Design
Andrea is our UX designer, she is continuously performing user tests to validate new features, designs and userflows. She works on freelance basis for Giftomatic and together with the development team it is her mission to make the online redemption proces for card holders as smooth as possible.
Elroy Peters
Software Engineer & investor
Elroy is software engineer with experience in different programming languages and frameworks. Elroy works on back-end development and is investor in Giftomatic. Besides Giftomatic he runs a successful crypto trading bot company.
Wouter Blok
Strategic growth advisor
Wouter advises Giftomatic on growth strategy, marketing scalability, and exit readiness. With leadership experience at companies including GetYourGuide, Coolblue, Google and Sprint, he supports the team in building scalable growth flywheels, sharpening commercial strategy, and preparing the business for long-term international growth.
Robin Kooij
Digital Marketing Strategist
Robin ensures we work with all the retailers possible, to boost their sales and maximize profits.
Advisory board & growth partners
Julie van de Ven
Janneke Köllner and Julie van de Ven were at the forefront of building up the gift card market in Europe as we know it today. In 10 years they have built leading gift card propositions, represented many well-known gift card brands and worked with all leading retailers, resellers and digital sales channels in Europe. Together they help Giftomatic accelerate its international growth.
Janneke Kollner
Janneke Köllner and Julie van de Ven were at the forefront of building up the gift card market in Europe as we know it today. In 10 years they have built leading gift card propositions, represented many well-known gift card brands and worked with all leading retailers, resellers and digital sales channels in Europe. Together they help Giftomatic accelerate its international growth.
Tim Lorijn
Giftomatic has a strategic partnership with Label A and the company invested in Giftomatic. Tim Lorijn is CFO and coach at Label A and helps Giftomatic with strategic decisions, data management opportunities and support on financial forecasting.
Outsourced development
Stefan Weck
Label A Software Engineer
Stefan Weck played a significant role in the app developement as lead front-end developer.
David
Label A Software Engineer
David is Full stack web developer at Label A and has worked on Giftomatic as one of the key app developers.
